Matthias Bauer

Matthias Bauer

  • About
Select Page

Mercedes-Benz
Virgil Abloh

Coming Soon

The Amber-Cube

View Case

130 years
Mercedes-Benz

View Case

Mein Kampf
against racism

View Case

Waiting for 7 years

View Case

Workout-Billboards

View Case

Poster-Bars

View Case

The new E-Class

View Case

Preserving the DNA of an Icon

The G-Class from Mercedes-Benz has been nearly unchanged since its very first model from 1979. Its unique silhouette and characteristic details make it a design icon. For the launch of the new G-Class in January 2018 at the Detroit Auto Show we celebrated the off-roader’s unique DNA.

The Amber-Cube

Following the example of nature, one original G-Class from 1979 was encased in resin. 90 days of production, 45 tons of resin and just one try. The artwork welcomed the visitors of the Detroit Auto Show and became the trade fair’s most photographed image. It spread – in press as well as social media – across the globe.

The cube became the heart of our campaign.

Teasers, trailers, print-pictures and a product-film launching the new G-Class were created.

Close Project

130 years of Mercedes-Benz

To celebrate Mercedes-Benz we created a spread for all major german newspapers that highlights its technological role in autonomous driving.

100 years of BMW

Our biggest competitor became an unwilling part of our celebrations:
With a small shot at their much shorter history.

Close Project

Dangerous times

For the first time since the Nazi Government, right-wing parties are on the upswing. In such a difficult time, Hitler’s “Mein Kampf“ can be published once again after its 70-year copyright expired in 2016.

Eleven stories against racism

To encourage people to stand up against right-wing extremism, we stand against the re-publication of Hitler’s "Mein Kampf" with an open-minded book: "Mein Kampf – against racism"! Exactly at the same time of publication, the same title and layout as the original. Our counterbook features 11 people and their courageous battle against racism. With 168 pages in 11,000 books. Available in every bookstore in Germany and via Amazon we are fighting back.

All images by Dominik Butzmann

Close Project




The new E-Class

For the launch of the new E-Class we created three commercials and a print-campaign, which featured the intelligent functions of the vehicle.

Close Project

About

Creative-Director living in Berlin. Currently working at antoni garage for Mercedes-Benz.

Awards

More than 100 national and international awards. Among them several Cannes Lions, Pencil D&AD, Grand Prix ADCE, One Show Gold, Best in Show Sabre PR Award, ...


Contact

mail@bauermatthias.com
Xing Linkedin Facebook